Xingdao Forging Unveils New Logo, embarking on a New Chapter in Quality Manufacturing

On May 8th, 2025, Shanghai Xingdao Forging Co., Ltd., focused on forged chains and automotive forging components, officially launched its new corporate logo. This rebranding marks a milestone in the company’s nearly four decades of expertise in forging, signaling a renewed commitment to professionalism, global engagement, and quality-driven manufacturing.

Design Philosophy of the New Logo

Color Palette: Rooted in forging industry symbolism, the logo features a deep charcoal gray base, evoking the raw essence of steel, paired with a fiery red primary hue inspired by the incandescent glow of forged materials at 1,150°C.

Central Motif: At its heart lies the interplay of two main products—die-forged rivet-less chain links and scraper chain links—forming a dynamic X-shaped structure, which not only visualizes the mechanical strength of the products but also subtly integrates the initial “X” from “Xingdao” (兴道).

Outer Frame: The arc-shaped outer edge symbolizes endless innovation and technological advancement, reflecting a global vision. Notably, the frame and central scraper chain together create a D-shaped silhouette, representing the initial “D” from “Dao” (道) in the company’s name.

Future Forging in continuous improvements
The new logo transcends mere visual renewal—it carries the spirit of Xingdao Forging’s pursue of continuous improvements through countless hammerings.” This industrial emblem with the “XD” DNA aims to achieve continues improvements and quality commitments!